OUR JOURNEY

For decades, we’ve expressed our love and gratitude for Films and TV, by building bridges that draw audiences to them. We know that through authentic Marketing, we achieve the discoverability, cultural resonance, and long-term value that great storytelling deserves.

OUR MISSION

Redefining the Way We Market

Cultural Fluency Entertainment exists to champion bold storytelling that has something to say.

When we market films and television shows, we bring worlds, characters, and ideas into culture. We help creators build meaningful connections with audiences, by transforming stories into conversations, communities, and movements that live far beyond the screen.

We are especially passionate about untold stories, underrepresented audiences, and visionary filmmakers whose work challenges perspectives, expands understanding, and inspires change. From independent creators to global distributors, we help shape audience strategies that honor the unique voice of each project while maximizing its cultural impact.

Founded by Kelly Turner, a marketing and audience strategist with more than 25 years of experience across 300+ film, television, and cultural projects, Cultural Fluency combines industry expertise with a deep commitment to original voices and authentic representation.

Our clients have included Amazon MGM Studios, Black Bear, Los Angeles Metro, The Wiley Center, LA Speech and Language, and independent creators committed to telling stories that matter.

Kelly Turner, Founder

2026
CULTURAL FLUENCY DEVELOPS THE MARKETING COLLECTIVE AND MARKETING COVERAGE.
In response to the surge of films, TV shows and content created by independent creators, CF gathers the top marketers to create The Marketing Collective and creates Marketing Coverage products that offer custom marketing blueprints.
2025
METRO NEURODIVERSE RIDER IN TRANSIT STUDY DOCUMENTED AND PROMOTED BY CULTURAL FLUENCY
Cultural Fluency brands, promotes and documents Los Angeles Metro's study to improve the rider experience for neurodivergent riders by 2028. Partners include The Wiley Center and WSP.
2024
CULTURAL FLUENCY FOUNDED
Responding to needs in the changing Film, TV and Social Media, Cultural Fluency Entertainment is founded in Los Angeles to offer authentic, culturally savvy Marketing campaigns. We contributed to the campaigns of include G20 (Amazon), Relationship Goals (Amazon), Reasonable Doubt (Hulu), and Royal Rules of Ohio (Hulu).
2010-2023
FOUNDER KELLY TURNER MAKES IMPACT ON ORIGINAL FILMS AND TV SHOWS
Thriving on creating precedence where there was none, Kelly pursued projects and created campaigns for original stories at Sony, Universal, Focus, NBC, Hulu, ABC, Warner Bros, Participant, PBS, Roadside Attractions, Amazon, and Apple. Notable projects include House Bunny, Good Hair, Inception, and Muhammad Ali.
2002-2009
VURV INC., FIRST FULL-SERVICE CREATIVE ADVERTISING AGENCY FOUNDED AND RUN BY WOMEN OF COLOR, CHANGES HOW KEY ART AND TRAILERS ARE CREATED IN HOLLYWOOD.
Responding to the economic need for stronger marketing campaigns to promote films made by, made for and featuring under-represented people, sisters Kelly and Christi Turner founded Vurv Inc. in Hollywood. Their contributions gave 170 films the ammunition to reach their audiences and achieve global success. Notable campaigns include 2 FAST 2 FURIOUS, TUPAC: RESURRECTION, HUSTLE & FLOW, ARE WE THERE YET?, HONEY, and RAY. Filmmaker clients included Vin Diesel, Lee Daniels and John Singleton.